Texas Tech dropped its first three conference games by less than 10 points apiece, the last two by a combined six points. To add to that, the Red Raiders were on a 34-game losing streak against ranked opponents.
But forward Jaye Crockett scored 19 points, including 14 in the first half, guard Toddrick Gotcher had 17 and forward Dejan Kravic added 14 points, nine rebounds and six assists as Texas Tech (9-8, 1-3) handed Baylor its second straight road loss.
Baylor cut the Red Raiders' lead to 10 when forward Taurean Prince hit a 3-pointer with 2:03 left, but the Bears struggled to gain traction for a run that would have put more pressure on the Red Raiders.
Texas Tech made seven of its first nine shots, including two Crockett dunks and another by forward Jordan Tolbert to take an early nine-point lead. Kravic dished out five assists in that time as the Red Raiders passed the ball briskly around the Baylor defense.
After a four-point Baylor run, Texas Tech guard Randy Onwuasor made back-to-back field goals, converting a three-point play on the second score and Crockett threw down his third dunk of the half, part of an 11-0 run that gave the Red Raiders their largest lead of 22 points en route to a 43-22 halftime lead.
NOTES: Entering the game, Baylor was 19-1 against in-state opponents dating to the beginning of the 2011-12 season. ... Wednesday was the first meeting between Texas Tech's Tubby Smith and Baylor's Scott Drew as head coaches. Smith led Kentucky to a win over Valparaiso in the 2002 NCAA Tournament when Drew was an assistant on his father Homer Drew's coaching staff. ... Entering the game, Baylor had won at Texas Tech for four straight seasons after never winning in more than two consecutive trips to Lubbock prior to the current streak.