After being part of moving the Nets to Brooklyn and opening up the new Barklay’s Center, Jay-Z is looking to expand his reach even further into the sports world, and has joined with the sports representation company Creative Artists Agency and launched Roc Nation Sports.
This new company will be part of his Roc Nation management company while also falling under CAA, and Roc Nation Sports already have their first major signing in New York Yankee Robinson Cano. The most attention grabbing portion of this news is not that Jigga started a sports management company, or even that they signed Cano. What is most intriguing is that Mr. Carter says that he may become a sports agent himself, not only signing baseball players, but football and basketball players. Only thing is, if he becomes a basketball agent it will cause a conflict of interest of his minority ownership of an NBA team. As reported by ESPN:
Sources say Jay-Z himself is planning to be a certified agent, first in baseball and eventually in basketball and football. In order to represent clients in basketball, he would have to give up his small share of the Brooklyn Nets.
Jay-Z has always had a love for sports, but his passion grew through the Nets ownership and his 40/40 high-end sports bar in New York, which over the past nine years has become a hangout for athletes.
The initial launch is with CAA, but Roc Nation Sports will be its own company. Roc Nation, which was founded in 2009, currently represents Rihanna, Shakira and Timbaland, among others.
"Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years," Jay-Z said in a statement.
Perhaps Jay would be more interested in heading up a powerful sports agency instead of being a minority owner for Mikhail Prokhorov, and you have to believe that the Roc honcho could use his hip hop legend status to sway athletes.