The Toronto Raptors are attempting an brand overhaul, and as part of that effort made a bid and earned the right to host the 2016 All Star Weekend. They aren't stopping there however, as the Raps have taken a page out of the Brooklyn Nets marketing book and enlisted a local famous rap icon to help with the team's branding.
Drake will be at the press conference tomorrow announcing Toronto will receive the 2016 All-Star game.— Brett Poirier NBA (@BrettNBA) September 29, 2013
Drake will announce tomorrow in a press conference that he will be the host of Toronto's All Star Weekend. In addition to hosting duties, Drizzy will be launching a clothing line in conjunction with the Raptors, and will play an active part in the team's branding for the franchise's upcoming 20th anniversary.
We had picked Champagne Papi as one of the 10 Rappers Who Would Make Great NBA owners, and it seems the Raptors agree.