The Toronto Raptors are attempting an brand overhaul, and as part of that effort made a bid and earned the right to host the 2016 All Star Weekend. They aren't stopping there however, as the Raps have taken a page out of the Brooklyn Nets marketing book and enlisted a local famous rap icon to help with the team's branding.
NBA (@BrettNBA) September 29, 2013
Drake will announce tomorrow in a press conference that he will be the host of Toronto's All Star Weekend. In addition to hosting duties, Drizzy will be launching a clothing line in conjunction with the Raptors, and will play an active part in the team's branding for the franchise's upcoming 20th anniversary.