It was announced that Drake would be the Raptors host when they held All Star Weekend 2016, and that he would be working closely with the team as it attempts to re-brand its image. Today the Raptors officially announced Toronto would be hosting the 2016 All Star Game, and introduced Drake as the new face of the franchise in his role as the team's Global Ambassador.
"I traveled the world performing, and everywhere I go, I preach the gospel that is Toronto. I love this city with all my heart. I just want to let you know that I'm extremely excited to be part of a team that I grew up as a die-hard fan of...I'm excited for the new vision, and I think All Star 2016 is a phenomenal step, something I dreamed of as a kid."