The Milwaukee Bucks are partnering with MillerCoors to release Bucks Coors light commemorative cans.
There isn't a whole lot to be excited about for the Bucks this coming season. They no longer have their backcourt of Monta Ellis and Brandon Jennings, and brought in some average talent. While the Bucks still do have Larry Sanders to be a disruption on defense they'll be fighting for one of the few remaining playoffs spots out East and will be lucky to make the playoffs.
With their new initiatives to get fans more involved and excited about the franchise, they have teamed with their long-standing partner MillerCoors and are releasing Milwaukee Bucks Coors Light cans, which should be a better collectible than those failed San Antonio Spurs 2013 Championship beer bottles.
MillerCoors has been a major sponsor of the team since the inaugural season in 1968, and prior to last season extended the partnership an additional 10 years to remain the exclusive beer sponsor of the Milwaukee Bucks. In addition to promotional opportunities like the 2013-14 commemorative can, the Bucks partnership with MillerCoors includes rights for the brewery to use the team’s name and marks in developing other consumer and retail promotions, extensive in-arena signage and marketing, advertising during the team’s radio and TV broadcasts, presence on the team’s digital platforms and hospitality benefits.